Digital Marketing Scottsdale

Way back in 2000, the goal was to have a website.  In 2020 and beyond, it’s about digital marketing.  At Scottsdale Bizz, let our expert team analyze, define, prepare and implement a digital marketing strategy that works.

Digital Marketing Agency Scottsdale

It is no longer enough to have a company website. You must also have a digital marketing strategy that makes your website known to the world.  At Scottsdale Bizz, we deliver the services needed to make that happen. This includes Search Engine Optimization (SEO), content marketing and Online Reputation Management (ORM), and the Search Engine Result Pages (SERP’s) produce. The right digital marketing initiative lets consumers find your business, and more importantly, interact with your company through your website. The better your digital marketing strategy, the more consumers you will gain.

 

Using a well-constructed and consistent deployment strategy, digital marketing empowers your business through search, social media and content.

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Understanding Client Needs
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Business Analysis
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The Right Digital Platform
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Goal Setting
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Resource Planning
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Deployment & Optimization
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Reporting
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Measuring ROI

Key Areas of Digital Marketing Services

Digital Marketing Agency Scottsdale

Search Engine Optimization (SEO)

Search Engine Optimization (SEO), focuses on two goals; increasing the quality of traffic that goes to your website and second, increasing the number of visitors to your site through organic search engine results. According to countless reports, Google simply dominates the marketplace, with at least 85% of the search market. In fact, the search that leads you to Scottsdale Bizz likely began from Google.com. A robust plan must be implemented and include advanced keyword placement, copyrighting, meta-tagging, and even image placement, all to enhance your company’s ranking on the major search engines. Let our SEO experts help you develop a plan that ensures growth in your business by increasing visitor traffic to your website.

Online Advertising Agency Scottsdale

Pay Per Click (PPC)

Like SEO, Pay Per Click (PPC) is a tool used to increase traffic to your website, but unlike SEO, with PPC, you pay for ad placement on a major search engine, based on geography, position, and paid amount. PPC campaigns are available on Google.com, Yahoo.com, Bing.com, Ask.com, and DuckDuckGo.com. Each time a person clicks an ad based on a keyword search, the search provider charges a fee, in much the same way you used to advertise in the local newspaper. The difference is that today, Google is, effectively, the largest “digital” newspaper in world history. PPC, like it’s counterpart SEO, can dramatically increase the volume of search traffic to your website, and the contacts produced from the effort.

Scottsdale Digital Marketing Agency

Content Marketing

If you’ve ever heard the adage “relevant, consistent and valuable” you now understand what content marketing really is. All site content must be comprised of accurate, relevant, and timely information that people actually want to read. With the right Content Management System (CMS) in place, you and your team will have the tools you need to manage your site’s digital footprint. Add to that the ability to manage categories, images, publication dates, and links to other sites, and you will be on your way to having a delivery system that brings value to your readers and growth to your company.

Digital Marketing Scottsdale

e-Commerce SEO

You already know the importance of Search Engine Optimization (SEO), but did you know there’s also Search Engine Optimization for online commerce? If you’ve ever performed a search for a Double X Disney t-shirt and clicked the Google link for “Shopping” then you understand e-Commerce SEO. Today, more than ever, the demand for online shopping has skyrocketed. Just between March and June of 2020, according to (digitalcommerce360.c0m), online sales soared to a record 44.4%, proof that having the right e-Commerce solution is as important today as it’s ever been. At Scottsdale Bizz, we provide SEO experts who understand how to conduct keyword research, prepare the best site architecture, promote on-page and off-page SEO, content marketing, and link building to rank high on the Google search page results.

Scottsdale Digital Marketing Agency

Reputation Management

Today, unlike a few decades ago where a website was the start and end of your online project, you have to have SEO, PPC, and now, Online Reputation Management (ORM). ORM focuses on ensuring that the information provided about your company’s products and services is always accurate, a process that involves continually monitoring social media and addressing corrections, removing fake reviews or countering negative reviews produced by spambots and denial-of-service attacks, submitted legal take-downs of when you or your company’s reputation have wrongly attacked, these to name a few.  Lawsuits are filed every day by reputable companies against companies and consumers who have wrongly posted content or reviews that are simply false.  Having an ORM expert available to track and identify incorrect content is a major step in ensuring you have a complete digital strategy to promote and grow your small business.

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You can reach us quickly by email, or by completing our quick request form or you can call our TucsonBizz office at +1-623-845-2747.

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